Welcome to our digital Style Guide

Here you’ll find guidelines for both our print materials and our website.

Print guide

Web guide

Print Style Guide

Quick links to navigate the print section:

Identity

Typography

Colours

Theme Graphics

Photos

Identity

A logo is the visual summary of a brand. It holds together key elements of the brand in a tidy little package. So it is important that the logo is used consistently as illustrated in this style guide.

Stacked logo in Nordic to be used on a white background
Clear space is equal to 100% the width and height of the cross logomark
Stacked logo in Black Pearl to be used on a white background where a higher contrast is preferred

The following are examples showing a white version of the logo on bright and dark coloured backgrounds. (Note: Nordic may be used for the logo where contrast is sufficient—e.g. on Sandy Brown.)

Stacked logo in Nordic used on accent colour background (Sandy Brown)
Stacked logo in White used on accent colour background (Sandy Brown)
Stacked logo in White used on dark colour (Black Pearl)
Stacked logo in White used on dark colour (Nordic)
Stacked logo in White used on dark colour (Blue Dianne)
Stacked logo in White used on dark colour (Smalt Blue)
Stacked logo in White used on bright/dark colour (Bull Shot)
Stacked logo in Nordic used on light colour (Coriander)
Stacked logo in Nordic used on light colour (Hampton)
Stacked logo in Nordic used on light colour (Satin Linen)
Stacked logo in Nordic used on light colour (Orange White)
Single line logo in Nordic to be used on a white background
Clear space is equal to 100% the width and height of the cross logomark
Single line logo in Black Pearl to be used on a white background where a higher contrast is preferred

The following are examples showing a white version of the logo on bright and dark coloured backgrounds. (Note: Nordic may be used for the logo where contrast is sufficient—e.g. on Sandy Brown.)

Single line logo in Nordic used on accent colour background (Sandy Brown)
Single line logo in White used on accent colour background (Sandy Brown)
Single line logo in White used on dark colour (Black Pearl)
Single line logo in White used on dark colour (Nordic)
Single line logo in White used on dark colour (Blue Dianne)
Single line logo in White used on dark colour (Smalt Blue)
Single line logo in White used on bright/dark colour (Bull Shot)
Single line logo in Nordic used on light colour (Coriander)
Single line logo in Nordic used on light colour (Hampton)
Single line logo in Nordic used on light colour (Satin Linen)
Single line logo in Nordic used on light colour (Orange White)

The following are examples—not exhaustive. The logo may be white on a darker background. Or a range of the light shades in the colour scheme would also be appropriate for use on a darker background colour.

Single line logo in White used on theme background (secondary colour: Curious Blue)
Single line logo in White used on dark colour (Vulcan)
Single line logo in White used on dark colour (Chathams Blue )

Typography

Large headings use Morganite Bold or Semibold. All its weights can be downloaded for free from Gumroad (click here). Note that all headings using Morganite should appear in UPPERCASE.

MORGANITE Bold

MORGANITE SemiBold

For feature headlines you may like to use Morganite Semibold with 200% tracking as per the ‘Fear Not!’ theme title.

Fear Not!
[Set in Morganite Semibold]

Morganite Bold
Morganite Semibold

Small Heading — DM Sans Bold — 700

We have used DM Sans for body copy. Its heavier weights are suitable for smaller headings.

DM Sans is a free, open source font and can be downloaded here.

DM Sans Regular – 400

DM Sans Medium – 500

DM Sans Semibold – 600

DM Sans Bold — 700

Colours

Vulcan
(#0F141F)

Black Pearl
(#05111E)

Nordic
(#063A42)

Satin Linen
(#E8E5D4)

Orange White
(#FCFAEE)

White
(#FFFFFF)

Primary: Blue Dianne
(#054C53)

Secondary: Smalt Blue
(#3F685E)

Accent: Sandy Brown
(#FFA449)

Hampton
(#E4DBAB)

Coriander
(#BAB48C)

Bull Shot
(#8F4700)

Pantone 5463 U
(#3E4E56)

Pantone 804 U
(#FFAA52

Theme Graphics

Please note: there are two alternative versions of the theme design. The screen version includes a dark overlay (with low opacity) to create more contrast between the tagline (‘The Lord is Near’) and the background illustration. However this layer is removed for print situations where the illustration will already appear darker when printed. (Examples below for 16.9 aspect ratio.)

There is also an alternative portrait version of the illustration used for the 9.16 Instagram story post and A5 booklet cover.

16.9 / 1920 x 1080 (For Screen, Darker)

16.9 / 1920 x 1080 (For Print, Lighter)

16.9 / 1920 x 1080 (Featuring Speaker & Dates)

Instagram Post / 1080 x 1350

Facebook Cover Image / 1640 x 720

Instagram Story / 1920 x 1080 (Alternative Portrait Illustration)

Booklet Cover / A5 (Alternative Portrait Illustration)

Photos

Web Style Guide

Headings

H1 – Lorem ipsum amet morbi dolor tortor eget mollis nostra.

H2 – Lorem ipsum amet morbi dolor tortor eget mollis nostra ullam corper.

H3 – Lorem ipsum amet morbi dolor tortor eget mollis nostra ullam corper auctor metus felis.

H4 – Lorem ipsum amet morbi dolor tortor eget mollis nostra ullam corper auctor metus felis nibh velit tellus.

H5 – Lorem ipsum amet morbi dolor tortor eget mollis nostra ullam corper auctor metus felis nibh velit tellus semper taciti nostra.
H6 – Lorem ipsum amet morbi dolor tortor eget mollis nostra ullam corper auctor metus felis nibh velit tellus semper taciti nostra pharetra montes.

Lorem ipsum amet elit morbi dolor tortor. Vivamus eget mollis nostra ullam velit corper. Pharetra torquent auctor metus text link velit. Natoque tellus semper taciti nostra primis lectus donec tortor fusce morbi risus curae.

Suscipit taciti primis tempor euismod aptent felis blandit cursus gravida lectus nullam dapibus netus. Curae iaculis aptent leo ligula euismod mauris gravida etiam praesent magnis congue gravida magna netus inceptos.

  • Lorem ipsum amet elit morbi dolor tortor
  • Pharetra torquent auctor ultrices metus felis
  • Vivamus habitant text link sagittis nascetur
  • Natoque tellus inceptos semper taciti volutpat

Lorem ipsum amet elit morbi dolor tortor

Pharetra torquent auctor ultrices metus felis

Vivamus habitant text link sagittis nascetur

Natoque tellus inceptos semper taciti volutpat

contrast
(#0F141F)

contrast-2
(#05111E)

contrast-3
(#063A42)

base
(#E8E5D4)

base-2
(#FCFAEE)

base-3 (white)
(#FFFFFF)

accent
(#054C53)

accent-2
(#3F685E)

accent-3
(#FFA449)

accent-4
(#BAB48C)

accent-5
(#E4DBAB)

accent-6
(#8F4700)

Primary Button Secondary Button Tertiary Button Text & Icon Button
KEC 2024 in session
KEC 2024 in session

Gradients

Blue Gradient – Linear 140deg, #3832b8, #2c51f5
Purple Gradient – Linear 140deg, #60089c, #3832b8

Icons

Bootstrap Icons SVG HTML | 40px | Color (secondary-accent)

Social Buttons

Bootstrap Icons SVG HTML | 24px | Color (button)

Accents

Headline Block SVG HTML | 120px | Color (secondary-accent)

Social Media

Profile Images

Logomark should be 50% of the image size

Banner Images

Twitter 1500 x 500 | Facebook 851 x 315 | LinkedIn 1128 x 191
Blue Gradient Overlay – Image Opacity 20%
Purple Gradient Overlay – Image Opacity 20%